Showing results for Month: May 2018

How to Deal with Being Overwhelmed

Sometimes work life can be overwhelming. Businesses have lots of moving parts and seemingly endless to-do lists.

We often try to work as quickly as possible to maximize our valuable time, but going through our days at a hundred miles an hour doesn’t leave much time for thought. When you are not thinking, you are simply reacting to what happens around you.

This is an anxiety-causing cycle that can make you feel as though you’ve lost control. When this happens, you must stop, take a deep breath, and get everything out of your head and down on paper.

Make yourself a list of tasks and then prioritize them. You might use a pad of paper or you could use index cards for each task. If you go the index card route, you can move the cards around and prioritize them easily.

Stop to really think about the pieces and parts. What is the next step you must take? Are you doing things in an efficient order? How can you get control of the situation to avoid future anxiety-filled days?

Now when you get started again, you will be working on purpose. If you get out of control again, you know that you can stop, re-group, and get started again.

Big picture thinking, too, can lead to feelings of overwhelm. Often when thinking about projects, we think about the whole project.

Let’s say for example, that you need to revamp your website. To avoid feeling overwhelmed by this project, break it down into smaller segments. Figure out what your very first step needs to be and focus on that one piece before jumping to something else. Go one step at a time, one decision at a time.

It’s important to take frequent breaks or even get away for awhile. There is only so much doing and decision making we can take. Even a quick drive walk around the block can help to clear your mind.

Also, make sure that you are getting enough sleep. Sleep deprivation can do serious damage to your ability to think and function properly. Get the amount of sleep appropriate for you and encourage your employees and family members to do the same.

Regaining control of the way you are spending time will give you a tremendous sense of peace. Remember, when you feel like speeding up, it’s time to slow down. Give yourself a breather and begin again refreshed and with purpose.

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Digital Spring Cleaning Lunch and Learn

UPDATE 6/4: We’re now SOLD OUT for tomorrow’s luncheon! We’re looking forward to seeing everyone who registered. If you didn’t get to sign up for this one, join us next month – be on the look out for details!

Join us at this networking luncheon and learn how to do a self-audit of your business’ online presence. We’ll be reviewing, step by step, the process of a self audit and guiding you through the process so you’ll be empowered to take your brand to a new level.

You’ll learn:

– What areas need your attention.
– Places you may not know you should review.
– Common pitfalls to avoid.
– Best practices for the top platforms.
– Tips for improving your overall online presence.

Day + Time:
Tuesday, June 5, 2018
11:30AM – 1:00PM

Venue:
Ralph’s on the Park
900 City Park Avenue
New Orleans, LA 70119

Cost:
$45 by June 3 at midnight
$65 after June 3

Recently we wrote about brand audits and why they are crucial to your business’ marketing health.  You can find it here.

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What a Brand Audit is and Why You Should Do One

The word audit can often have a negative connotation, but it can actually be a really good thing. Here we are discussing brand audits and why every business should do them.

What is a Brand Audit

A brand audit is not just about reviewing the visual aspects of your brand, although the visual elements are a big part of it.  A large part of the brand audit also includes what we call UX or the User Experience. This is a predominantly digital term however it also applies to the analog or “real world” experience your clients and potential clients have when interacting with your business.

By taking a good look at the outside world’s perception of your business, you can gain valuable insights into how to better serve your clients, play up your strengths, and address your weaknesses before they cost you clients. A brand audit also benefits you, as the business owner, by helping you to understand your motivations and ensuring that what you’re presenting and how you’re operating aligns with your values.

What to Expect

Brand audits can range from super simple to incredibly in depth.

A simple audit would examine visual presence consistency and general accuracy and functionality of your website.  Do all your links work? Are your logo and messaging consistent across social media and any place that your business is represented, both online and in the real world? How easy is it to find your company on search engines and social media platforms?

A comprehensive brand audit takes into account all aspects of UX.This includes having a neutral third party interview your clients to determine how they are experiencing your service and what their overall honest impression is of your company. This type of audit would also review your company mission and values statements, survey employees to gauge company culture, and also review all visual branding elements and advertising. This process is meant to delve into how you are showing up in the world and whether that is consistent with what you value and want to convey.

As you can see, taking the time to do a self audit or hiring a firm to conduct a more in depth audit is beneficial because it’s a check in to be sure you’re on track and not wasting efforts.  Make sure your marketing dollars are working for you and not inadvertently against you.

Want to learn how to do a self audit of your business?

We’re hosting a workshop, Tuesday, June 5.

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